San Francisco-based graphic designer with a focus on creating scalable branded experiences through intentional and thoughtful design – from concept to delivery.

I’m currently a Lead Designer on Atlassian's in-house Creative team, focusing on event branding and experiential design.

Atlassian Team Tour: Enterprise Edition

Team Tour is a traveling half-day event that invites business leaders and decision makers to participate in discussions with Atlassian leaders focusing on scaling strategy and driving transformation.

I was tasked with creating the overall branding and concept. Building off of Summit and Open, I focused on scaling back the complexities of those systems to reduce the risks that comes with using local vendors and printers, while still maintaining the energy and feeling that define Atlassian events. After creating the assets for the first event (Tokyo), I worked with a team of production designers to work with local partners to execute the remaining events.

Role

Lead Designer

Location
Tokyo, New York City, Toronto, Washington D.C., Sydney, Stockholm, London
Year
2020
Services
Brand identity, brand guidelines, environmental, wayfinding, web design, marketing design
Creative Direction

Leah Pincsak

Design
Christina Jirachachavalwong
Motion Design
Kyu Kim