San Francisco-based graphic designer with a focus on creating scalable branded experiences through intentional and thoughtful design – from concept to delivery.
I’m currently a Lead Designer on Atlassian's in-house Creative team, focusing on event branding and experiential design.
Atlassian Summit 2019
Summit (now called Team) is Atlassian's largest event of the year, and it serves as a platform for company announcements, product launches and updates, and industry thought leadership. Summit 2019 drew in the largest audience in the company’s history, making it Atlassian’s most influential conference to date.
Responsibilities for this year included developing the overall identity and defining the brand guidelines for other event designers and external agency partners. Design highlights include leading the design of the custom keynote stage, attendee badge system, overall wayfinding and signage system, Expo Hall structures, and swag items for attendees.
Lead Designer
Leah Pincsak
Christina Jirachachavalwong