ART DIRECTION · WEB DESIGN ·
Conceptualized, managed, and art directed a full photoshoot for the detergent brand HEX Performance. Duties included mood boarding all visual aspects, sourcing and briefing talent, creating timelines, and negotiating budgets. Then executed a full redesign of the company’s e-commerce website to match the photography. This included layout, type, and custom icons.
PHOTOGRAPHY PRODUCTION & DIRECTION