HEX Performance

HEX Performance is a laundry detergent that specializes in cleaning and protecting activewear. For their launch in Target, HEX reached out to create a series of photos to use on their social media channel. Together we agreed to create a visual story around a day-in-the-life of an urban couple, while highlighting the fabrics they live in.
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Responsibilities included creating initial moodboards, defining narrative, and giving final suggestions for photographer, models, wardrobe, and location selections to the client. On the day of the photoshoot, I was on set to watch for quality, consistency, give approval for shot setups, and ensure overall creative strategy was being met.

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