San Francisco-based graphic designer with a focus on creating scalable branded experiences through intentional and thoughtful design – from concept to delivery.
I’m currently a Lead Designer on Atlassian's in-house Creative team, focusing on event branding and experiential design.
Atlassian Open 2019
Open 2019 was a traveling event series that followed Atlassian’s flagship conference, Atlassian Summit. We took the best sessions and speakers on the road to Vienna, Sydney, and Boston.
Open 2019 takes a zoomed-in approach from Summit 2019’s design system. Evoking the sleekness of “dark mode” and using familiar elements from Summit, we intentionally scaled down the same patterns and shapes to create a system that fit cohesively into our event portfolio, while simultaneously introducing a new event. This approach was scaled across web, social, email, badges, wayfinding signage, and environmental design.
Designer
Leah Pincsak
